"Where are you from?" How many times have I heard that question, here in Thailand? Curiosity on the part of the person talking to me? No, just an expression of courtesy!
When I replied "Belgium", I could see the puzzlement on their face, and even confusion in some cases: "Belgium where's that?" I would then launch into a quick European geography lesson.
But things have changed and people are becoming better informed, though that doesn't change the fact that Wallonia remains a mystery for most decision-makers in South-East Asia... I have spent the last few weeks explaining the strengths of our region.
There is no doubt we will succeed, with the assistance of AWEX and Dimitri Duong, Manager of the ASEAN Welcome Office!