During sales meetings, we do a lot of listening, but we mostly talk about the added value of our services and/or products for the target market, with the goal of winning them over and turning them into new clients. What if we talked about values, experiences, or solutions? Storytelling, understanding and emotion: these are the things people remember about us. These are the things that create long-lasting relationships.
The recent mission to India highlighted the importance of having deep respect for others – but on top of that, this vast land of gods and temples also showed us the importance of respecting beauty. Certainly, the elements underlying this notion of beauty are different from what we are used to, but this in turn served as a starting point for rich and thought-provoking cross-cultural dialogue. Our entrepreneurs discussed these concepts, and also touched on what is good, what is true, and what is useful. All of this and more can be found in this issue of WAB.
Here, beauty is light, with Schréder’s progressive lighting on our highways, and the light installations in the Belgian Pavilion in Osaka. Beauty can be found in an optical illusion by Pierre-Yves Morel or a gastronomic dish from François-Xavier Simon. Beauty is also in unexpected sustainability, whether carpets by Composil, or textiles in a cultural festival. Beauty invites you to take a stroll around our centuries-old castles and our promising vineyards. And while Liege Airport is soaring to new heights in the fight against sound pollution, Hungry Minds has been capturing the varied and magical soundscapes of the Hautes Fagnes area.
Our companies have so much to offer. Both now and in the future.
If you want to subscribe freely to WAB magazine, please send an email to Marie-Catherine Duchêne (Wallonia Export & Investment Agency) - mc.duchene@awex.be
